Overview
Make (formerly Integromat) is the world's leading visual automation platform, connecting 2000+ apps (Gmail/Slack/Notion/Google Sheets/Shopify, etc.) and orchestrating automation workflows through a drag-and-drop canvas. It is considered a more flexible alternative to Zapier and the top choice for small and medium-sized enterprise automation.
Key Features
- Visual Workflow Orchestration: Build automation processes by dragging nodes and connecting them, intuitive and easy to understand
- 2000+ App Integrations: Covers mainstream SaaS apps, databases, and APIs
- Conditional Branching: Supports complex logic such as if/else and routing
- Data Transformation: Built-in parsing and data mapping for JSON/XML/CSV
- Scheduled Triggers: Multiple startup methods: scheduled time, Webhook, and event triggers
Use Cases
- Automatically sync e-commerce orders to ERP
- Send automated welcome email sequences to new customers
- Auto-publish social media content to multiple platforms
- Automatically create CRM records upon form submission
- Automatically sync data across multiple systems
Pros
- Visual orchestration is more flexible than Zapier
- Wide coverage of 2000+ apps
- Generous free tier limits
- Good support for complex logic (branches, loops, error handling)
Pricing
Free: 1000 operations/month + 2 scenarios. Core $9/month: 10,000 operations. Pro $16/month: Unlimited scenarios + priority execution.
Summary
Make is the cost-effective king in the automation field. Its visual orchestration and rich integrations allow non-technical users to build complex workflows. Ideal for operational automation in small and medium-sized enterprises.