Overview
Meta AI is an AI assistant launched by Meta (formerly Facebook), based on its self-developed Llama large language model, integrated into Meta's ecosystem including Facebook, Instagram, WhatsApp, and Messenger. For billions of users in the Meta ecosystem, Meta AI may be the first AI assistant they encounter.
Meta AI supports text conversations, image generation, real-time search, and other features, all completely free. Its uniqueness lies in being directly embedded in social and communication scenarios.
On 2026-08-12, Meta's open-source Muse Glimmer landed on OpenRouter. Muse Glimmer is the first open-weight model from Meta AI Super Intelligence Lab: a 30B dense text+image model, licensed under Apache 2.0, designed to be a reliable local agent, with an MCP Atlas score of 75.5 and a SWE-Bench Pro score of 51.2.
On 2026-09-28, Meta introduced Hologram lifelike avatars, coming to smart glasses and headsets this autumn. Hologram arrives this autumn on Ray-Ban Display glasses, Quest headsets and a new lightweight headset. It uses generative AI with real-time diffusion to build a lifelike avatar that replaces the camera feed in WhatsApp video calls, after facial capture through the Meta AI phone app.
Key Features
- Social Integration: Use AI directly within WhatsApp, Instagram, and Facebook
- AI Conversation: Intelligent conversations and Q&A based on the Llama model
- Image Generation: Generate AI images from text descriptions
- Real-time Search: Online search to get the latest information
- Multilingual Support: Supports conversations in multiple languages
- Completely Free: All features are free to use
- Open-weight Muse Glimmer Model: Meta AI Super Intelligence Lab's first open-weight model, Muse Glimmer, is live on OpenRouter as of 2026-08-12: a 30B dense text+image model licensed under Apache 2.0, designed to be a reliable local agent, with an MCP Atlas score of 75.5 and a SWE-Bench Pro score of 51.2
- Hologram Lifelike Avatars: Introduced on 2026-09-28, Hologram arrives this autumn on Ray-Ban Display glasses, Quest headsets and a new lightweight headset; it uses generative AI with real-time diffusion to build a lifelike avatar that replaces the camera feed in WhatsApp video calls, after facial capture through the Meta AI phone app
Use Cases
- Quick Q&A in WhatsApp chats
- Image generation and creation on Instagram
- Information queries in social scenarios
- Content creation assistance on Facebook
- AI assistant in daily conversations
- Lifelike avatar video calls in WhatsApp via Hologram
- Running the open-weight Muse Glimmer model as a local agent
Pros
- Completely Free: Zero cost to use
- Social Integration: Use directly in the most commonly used communication tools
- Based on Llama: Open-source model capabilities are continuously improving
- Multi-platform Coverage: Seamless use for Meta ecosystem users
- Free Image Generation: No extra charge for AI image generation
- Open-weight model: Muse Glimmer is Meta AI Super Intelligence Lab's first open-weight model, licensed under Apache 2.0
- Hologram avatars: Lifelike avatars for WhatsApp video calls, coming to smart glasses and headsets this autumn
Pricing
Meta AI is completely free to use, accessible via Facebook, Instagram, WhatsApp, Messenger, or the meta.ai website. No paid plans.
Summary
The core value of Meta AI is 'AI in social scenarios'—if you are a user of WhatsApp, Instagram, or Facebook, Meta AI allows you to use AI conveniently during chats and social interactions. It is free and convenient, and its model lineup keeps expanding: the open-weight Muse Glimmer model arrived on OpenRouter on 2026-08-12, and Hologram lifelike avatars for video calls were introduced on 2026-09-28.
Version History
- Meta introduces Hologram lifelike avatars, coming to smart glasses and headsets this autumn (2026-09-28): Hologram arrives this autumn on Ray-Ban Display glasses, Quest headsets and a new lightweight headset. It uses generative AI with real-time diffusion to build a lifelike avatar that replaces the camera feed in WhatsApp video calls, after facial capture through the Meta AI phone app.
- Meta's open-source Muse Glimmer lands on OpenRouter (2026-08-12): Meta AI Super Intelligence Lab's first open-weight model, Muse Glimmer, is now live on OpenRouter! This is a 30B dense text+image model, licensed under Apache 2.0, designed to be a reliable local agent, with an MCP Atlas score of 75.5 and a SWE-Bench Pro score of 51.2. https://openrouter.ai/meta/muse-glimmer-30b
- Meta AI + Llama 4 Series (2026): Meta AI integrates Llama 4 flagship, unifying experience across WhatsApp / Instagram / Facebook / Ray-Ban Meta smart glasses; monthly active users exceed 1 billion
- Meta AI + Llama 3 (2024-2025): The world's first free, open-source base model-driven ultra-large-scale AI assistant