Overview
Framer is an AI-driven website building tool that allows users to quickly create beautiful websites by describing or dragging and dropping. Originally a prototyping tool, it has transformed into a full-featured website building platform, particularly excelling at creating highly designed landing pages and personal websites.
Framer's AI capabilities can generate a complete website (including design, content, and animations) directly from a description, which users can further customize in a visual editor. It can be published live without writing any code.
🔥 June 2026 Major Release: Framer 3.0 Officially Launched—Introducing AI Agent (a native AI assistant within the website that can modify design and content through conversation) + External Agents (can integrate with external AI coding agents like Claude, Cursor, Codex for collaborative website building) + Branching (Git-like multi-version branch management) + Community Integration features. Framer has evolved from an "AI website building tool" to a "complete website building ecosystem with AI + team collaboration," directly competing with the combination of Webflow AI Site Builder and v0.app.
2026/9/22 Update: Skills Feature Launched—Users can now save instructions for design systems, writing, and more to train the Framer agent, making the AI assistant progressively better aligned with their own workflows and preferences.
Key Features
- AI Website Generation: Describe the website you want, and AI automatically generates a complete page including design and content
- Visual Editor: Drag-and-drop editing interface supporting fine-grained layout, typography, and animation adjustments
- Animation System: Built-in rich scroll animations and interactive effects for an outstanding visual experience
- Responsive Design: Automatically adapts to desktop, tablet, and mobile devices
- CMS Content Management: Built-in CMS system supporting dynamic content like blogs and portfolios
- One-Click Publishing: Comes with hosting service, one-click publish live, supports custom domains
- Skills: Save instructions for design systems, writing, and more to train the Framer agent (launched 2026/9/22)
Use Cases
- Designers creating personal portfolio websites
- Startup product landing pages
- Freelancer personal brand websites
- Marketing team event and promotional pages
- SaaS product official website building
Pros
- Outstanding design: Generated websites have the best visual effects among building tools
- Rich animations: Scroll animations and interactive effects make websites stand out
- No coding required: Fully visual operation
- Good performance: Generated websites load quickly
- AI start + manual adjustment: Fine customization possible after AI generation
- Trainable AI agent: Skills let you save design system and writing instructions to align the agent with your workflow
Pricing
Framer free plan limits to 1 project and framer.app subdomain. Mini $5/month (custom domain, basic analytics). Basic $15/month (more pages, CMS). Pro $30/month (advanced CMS, password protection, priority support).
Summary
Framer is the 'top-tier design AI website building tool'—if you want a website with exquisite visuals and smooth animations (especially portfolios and landing pages), Framer is the best choice. It offers better design than Wix and Squarespace, and is faster than hand-coding. Recommended for designers and entrepreneurs.
Version History
- Framer launches a new feature called Skills, allowing users to save instructions for design systems, writing, and more to train the Framer agent. (2026-09-22): Framer launches a new feature called Skills, allowing users to save instructions for design systems, writing, and more to train the Framer agent.