Overview
Framer is an AI-driven website building tool that allows users to quickly create beautiful websites by describing or dragging and dropping. Originally a prototyping tool, it has transformed into a full-featured website building platform, particularly excelling at creating highly designed landing pages and personal websites.
Framer's AI capabilities can generate a complete website (including design, content, and animations) directly from a description, which users can further customize in a visual editor. It can be published live without writing any code.
**🔥 June 2026 Major Release: Framer 3.0 Officially Launched**—Introducing **AI Agent** (a native AI assistant within the website that can modify design and content through conversation) + **External Agents** (can integrate with external AI coding agents like Claude, Cursor, Codex for collaborative website building) + **Branching** (Git-like multi-version branch management) + **Community Integration** features. Framer has evolved from an "AI website building tool" to a "complete website building ecosystem with AI + team collaboration," directly competing with the combination of Webflow AI Site Builder and v0.app.
Key Features
- AI Website Generation: Describe the website you want, and AI automatically generates a complete page including design and content
- Visual Editor: Drag-and-drop editing interface supporting fine-grained layout, typography, and animation adjustments
- Animation System: Built-in rich scroll animations and interactive effects for an outstanding visual experience
- Responsive Design: Automatically adapts to desktop, tablet, and mobile devices
- CMS Content Management: Built-in CMS system supporting dynamic content like blogs and portfolios
- One-Click Publishing: Comes with hosting service, one-click publish live, supports custom domains
Use Cases
- Designers creating personal portfolio websites
- Startup product landing pages
- Freelancer personal brand websites
- Marketing team event and promotional pages
- SaaS product official website building
Pros
- Outstanding design: Generated websites have the best visual effects among building tools
- Rich animations: Scroll animations and interactive effects make websites stand out
- No coding required: Fully visual operation
- Good performance: Generated websites load quickly
- AI start + manual adjustment: Fine customization possible after AI generation
Pricing
Framer free plan limits to 1 project and framer.app subdomain. Mini $5/month (custom domain, basic analytics). Basic $15/month (more pages, CMS). Pro $30/month (advanced CMS, password protection, priority support).
Summary
Framer is the 'top-tier design AI website building tool'—if you want a website with exquisite visuals and smooth animations (especially portfolios and landing pages), Framer is the best choice. It offers better design than Wix and Squarespace, and is faster than hand-coding. Recommended for designers and entrepreneurs.