Overview
Coze is an AI Bot/Agent building platform launched by ByteDance. It is the most widely used and easiest-to-use product in the domestic AI agent track. It allows zero-code visual building of conversational bots and workflow agents, which can be published to multiple channels such as Doubao, Feishu, Douyin, WeChat, web pages, and APIs with one click.
It has a domestic version **coze.cn** and an international version **coze.com**. The domestic version supports domestic models like Doubao, Doubao 1.5 Pro, Qwen, Hunyuan, Zhipu GLM, Kimi, DeepSeek, etc.; the international version supports overseas models like GPT, Claude, Gemini, etc. **On July 26, 2025, the core code of the Coze platform (including Coze Studio and Coze Loop) was officially open-sourced (Apache 2.0),** marking the first large-scale open-source initiative for a domestic AI agent platform, becoming another open-source option alongside competitors like Dify and FastGPT.
By 2026, Coze has evolved from a "Bot factory" into a complete **Agent development and operation platform**: Coze Studio handles development, Coze Loop handles evaluation, monitoring, and iteration, along with extended capabilities like a plugin marketplace, knowledge base, long-term memory, and voice cloning, covering the entire chain from prototype to production.
**Coze 3.0 was fully launched on June 1, 2026**: The core upgrade is a leap from "single-agent conversation" to "**multi-person multi-agent collaboration**"—enabling team members to collaborate with multiple agents simultaneously on complex tasks, with native support for **OpenClaw** integration; synchronized updates across iOS/Android, Mac/Windows, and the coze.cn web interface, providing agent team collaboration templates for professional scenarios like finance, self-media, healthcare, law, and scientific research.
Key Features
- Visual Agent Building: Zero-code drag-and-drop building of conversational bots and workflow agents, offering the most mature visual experience in Chinese.
- Workflow Orchestration: Node-based orchestration supports complex logic such as conditional judgments, loops, parallelism, sub-processes, and manual review.
- Multiple Model Options: Domestic version supports Doubao, Doubao 1.5 Pro, Qwen, Hunyuan, GLM, Kimi, DeepSeek; international version supports GPT/Claude/Gemini, etc.
- Rich Plugin Marketplace: Thousands of plugins including search, browser, code execution, image generation, database, calendar, email, etc., ready to use out of the box.
- Knowledge Base / RAG: Upload documents, tables, and web pages for automatic vectorization, with long-text retrieval and citation tracing.
- Coze Loop Evaluation and Monitoring: A closed loop of conversation sampling, evaluation, monitoring, and continuous iteration after agent deployment, serving as key infrastructure for enterprise production.
- Multi-Platform Publishing: One-click publishing to multiple channels including Doubao, Feishu bot, Douyin, WeChat public account, web pages, API, and MCP.
- Open Source Version: Core code of Coze Studio + Coze Loop open-sourced under Apache 2.0, allowing self-hosting for private deployment.
- Coze 3.0 Multi-Person Multi-Agent Collaboration (New): Fully launched on June 1, 2026, upgrading from single-agent conversation to team members collaborating with multiple agents simultaneously, supporting OpenClaw integration with three-platform synchronization.
Use Cases
- AI workflow automation for individuals/small teams (information organization, content production, group bots)
- Native agent deployment within ByteDance ecosystem like Douyin and Feishu
- Quick setup of Chinese customer service, Q&A bots, and knowledge base bots
- Internal enterprise knowledge base with department-specific agents
- Creators building IP agents/digital avatars
- Private deployment with compliance requirements using the open-source version
Pros
- Most mature Chinese agent building experience with extremely low entry barrier
- Unique value of multi-platform publishing within ByteDance ecosystem not available on other platforms
- Out-of-the-box extended capabilities like plugins, knowledge base, long-term memory, voice, and digital avatars
- Coze Loop adds evaluation and monitoring, making it truly production-ready
- Core components open-sourced since 2025, providing a path for private deployment
- Still offers generous free/low-cost tiers for individuals and early teams
Pricing
**Coze Domestic Version (coze.cn)**: Free tier provides basic usage quotas (different models convert to Credits based on Tokens). Heavy usage requires purchasing a professional plan or pay-as-you-go. The early policy of "completely free + free model calls" has been gradually tightened since the second half of 2024, now adopting a "basic quota free + pay-per-Token for overage" model. **Coze International Version (coze.com)**: Free (limited monthly Credits), Premium at approximately $9/month (more Credits + advanced models), Premium Plus at approximately $39/month, Enterprise on demand. **Coze Open Source Version**: Free self-hosting under Apache 2.0 license, with model API costs borne by the user.
Summary
Coze is one of the representative domestic AI agent platforms—offering the best visual experience, unique multi-platform publishing within the ByteDance ecosystem, complete extended capabilities, and the added option of private deployment since its open-sourcing in 2025. **Note**: The early "completely free" benefit period for the domestic version has ended; it now operates on a basic quota free + pay-per-Token for overage model. Heavy users should evaluate usage beforehand. If open source and private deployment are priorities, compare with Dify/FastGPT; if the goal is to quickly create a functional Chinese bot and publish it to Feishu/Douyin, Coze remains the fastest path.
Version History
- Coze 3.0 (2026/06/01): Upgraded from single-agent conversation to multi-person multi-agent collaboration, native support for OpenClaw integration, synchronized across iOS/Android/Mac/Windows/web, focusing on professional scenarios like finance, self-media, healthcare, law, and scientific research.
- Coze Open Source + Coze Loop (2025-2026): Core code of Coze Studio and Coze Loop open-sourced under Apache 2.0; evaluation, monitoring, and iteration closed loop completed, making it production-ready for enterprises.
- Coze 1.0 (2024): Launched domestic and international versions, zero-code agent platform gained popularity, native agent deployment within ByteDance ecosystem.